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Healthy new sweet and salty snack to be at retail in time for Fall holidays


BOULDER, CO SEPTEMBER 24, 2014 Thanasi Foods LLC, the manufacturer and supplier of a variety of healthy and tasty branded snack foods has announced the addition of BIGS Cinnamon & Sugar Pumpkin Seeds to its product line of home-style roasted seeds. The company’s second flavored pumpkin seed will be available to retailers in mid-October. The SRP is $3.49 for a 5-oz bag. BIGS Cinnamon & Sugar Pumpkin Seeds are available to retailers in 12-ct open stock cases and a variety of point-of-purchase displays including 36-ct shippers, 24-ct and 36-ct power wings and 12-ct easy-up clip strips. Like the home-style roasted BIGS® Lightly Salted Pumpkin Seeds which debuted last fall, the home-style roasted BIGS Cinnamon & Sugar Pumpkin Seeds come from seeds that are grown 100% in the USA in Willamette Valley, in western Oregon where the rich soils are known for being the best to grow the plumpest, sweetest pumpkin seeds. BIGS Cinnamon & Sugar Pumpkin Seeds include no artificial flavors, no preservatives and are a non-GMO product. The seeds are roasted in a special home-style process that allows consumers to get the real flavor of home-roasted pumpkin seeds, without all the hassle of roasting seeds themselves.


“We have discovered the perfect combination of cinnamon, sugar and our home-style roasting

technique to bring out the real, delicious flavor of the pumpkin in every seed,” said Justin Havlick, President and Founder of THANASI Foods. “Based upon the popularity of our BIGS Lightly Salted Pumpkin Seeds released last fall, we felt it was a great time to offer an alternate taste for consumers who want a more indulgent tasting, healthier snack.” Pumpkin seeds are high in protein and loaded with a variety of vitamins and minerals including zinc, iron, B vitamins, copper, vitamin K and manganese. Eating pumpkin seeds also adds fiber to the diet and can help improve cholesterol levels and lower any inflammation by providing high amounts of omega-3 fatty acids and omega-6 fatty acids. “Our BIGS pumpkin and sunflower seeds offer consumers two very different snack options,” explained Havlick. “Both taste great as a hold-over snack, but since you can eat the entire pumpkin seed it makes them a perfect healthy and satisfying alternative to chips or cookies.”


The launch of the all-natural BIGS® Cinnamon & Sugar Pumpkin Seeds joins BIGS Lightly Salted Pumpkin Seeds as the company’s second non-sunflower seed in the BIGS product line. Launched in March 2009, BIGS also offers fire roasted, jumbo-size sunflower seeds in a variety of big, bold flavors including: Original Salted & Roasted; Heinz® Salt & Vinegar; Vlasic® Dill Pickle; Bacon Salt® Sizzlin’ Bacon; FRANK’S REDHOT® Buffalo Wing; Sea Salt & Black Pepper; Hidden Valley® Ranch; and Old Bay® Catch Of The Day.


About Thanasi Foods

Thanasi Foods LLC is a privately held and family-owned, Boulder, Colorado-based innovator, manufacturer, and supplier of household branded foods. Established in 2004, Thanasi Foods’ award-winning BIGS® seeds and Duke’s® small batch smoked meat brands can be found in over 50,000 U.S. retail locations today with growing market share. The Company’s BIGS and Duke’s products are uniquely flavored with some of America’s favorite co-brand ingredients including:

Jim Beam®, FRANK’S® REDHOT®, Vlasic®, STUBB’S®, Hidden Valley Ranch®, Old Bay®,

Bacon Salt®, and Kikkoman®. For additional information about Thanasi Foods and the company’s products, visit www.thanasi.com; www.BIGS.com and www.DukesMeats.com.


Media Contact

Doug Drotman


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